Specific details are needed to get your name on the mouth of clients and make your mark in the business world. For more than a century, business cards have been a useful tool for marketing. They are compact and contain vital business information, which makes it an ideal way to interact personally with people about your business. What makes your business cards for cleaning services stand out?
For some businesses, "word of mouth" is an essential way to improve their business. Referrals and recommendations thrive in a market where trust is crucial. Nobody wants to invite a cleaner into their home without trusting the person.
With business cards for cleaning, you can capture referrals from trusted clients. A variety of business cards are available today. Although you can easily incorporate vital elements into your business cards, it is dependent on your personal preference and the message you want to pass about your brand.
There's so much competition in the market that you shouldn't risk having a plain, black, and white business card, without logos or images. Consider the following, for competitive business cards for cleaning services: Content, creativity, color, character, and cut.
What does your cleaning business card need?
Your business card needs exciting content. No matter how captivating and eye-catching your design is, if vital information is lacking, your business card has not met its purpose. Some of the essential information needed includes business name, telephone, address, number, email address, website, and social media handles (if any).
A good design structure should include the relevant information in attractive fonts and colors on one side, and your brand/company logo on the other side. Although double-sided printing costs more, it is worth every penny because it enhances your marketing space.
A business card with just a company slogan is great, but it is not enough to make your business card stand out. Don't settle for conventional styles just to cut costs. Like most marketing tools, Business cards for cleaning services are a worthy investment. Be cautious with your investment, so it represents you, and distinguish you from your competition.
There are lots of creative colors that'll capture your clients. Coloring has become a brand's first impression, most notably on their business card. Therefore, it is imperative to pick colors that portray your company's vision and industry.
For instance, a blue and red logo should be interior colors on your cleaning services business card. It's okay to also expand beyond your brand colors. Utilize the aspect of your card that doesn't have content to form a design that conveys your message, with various shades of your choice.
In this case, lesser is more; color splashes often make your card look scattered. Maintain relevance and taste, but don't be scared to opt-out if it doesn't fit in with your company's message.
Previously, business cards were at a standard size, about 3.5 by 2 inches exactly. Although this remained a standard, non-conventional cuts have gained more prevalence. Creating a unique card suitable for your business is captivating, and sticks in a client's mind longer than the conventional business card size.
You can either choose to cut your business card to a vacuum head shape, disinfectant bottle, or mop bucket. This might cost you more, but you'll always be remembered by those who get your card.
Ways to attract more cleaning clients
Initially, when you start your cleaning business, getting clients was quite more straightforward as you could voluntarily clean for family, friends, co-workers, and acquaintances.
Everything seemed so easy, but now, you've been in the business for some time, and finding clients is quite challenging. If you want to make progress and expand, check out how you can utilize business cards in getting more clients. Here are tips for using your business card more effectively:
- Ensure your name & contact information can easily be seen
Although this looks so easy, most companies make this mistake. The name of your business should be written in front of your business card. Also, consider using simple, legible fonts in your print and avoid colors like neon and other delicate colors to read. Legibility is key. A common mistake made by business owners is using attractive colors and fonts, rather than simple ones. Do yourself a favor; use the design of the card to spice it up, not the vital texts.
- Include Your Social Media & Website
For some, a business card needs only your business name and contact information. But if you have an established social media handle, and a friendly website, ensure to advertise them on your card.
Add social media icons for sites where your business is active, like Facebook, Twitter, Instagram, and your website address to your card. It is not just an excellent opportunity to portray professionalism and depict credibility, but also grow your presence on social media and drive traffic to your website.
- Add Your Cleaners' Names to Each Card
To portray more professionalism, include your cleaner's name on their business cards. The design may be similar, but every cleaner must have a business card with their name and title included. This improves personalization and lets you keep track of your staff and how they draw clients to you. You can also plan for contests or raises to spur team competition for more sales.
- Define Your Cleaning Services
No matter the kind of cleaning you do, whether commercial, residential or both, it should be stated on your card. With more specificity on your business card, you'll likely increase your chances of getting quality leads. Relatively, you won't spend time on the wrong people upon referrals from clients. Also, you can include specialties like room organizer, physician office cleaning, etc.
- Include a Referral Bonus
Without a doubt, the referral bonus is indeed a valuable thing you can put on your cleaning business cards. What's better than getting your happiest client to give you referrals to family and friends by giving bonuses? It helps you bring leads that may have been reluctant to try you initially. Ensure the referral client bonus is stated clearly in front of your card.